Supported a global campaign promoting creator tools, driving engagement among Gen Z and Millennial users. Developed social-first strategies and content calendars that contributed to a 4.44% increase in platform engagement.

Led market and competitive research using Data AI to identify emerging app trends and customer segments. Created strategic reports that improved campaign effectiveness by 15% and increased lead conversions by 12%.

Edited short-form documentary content for a youth leadership nonprofit. Produced high-quality, branded video narratives in collaboration with directors and producers, aligning visuals with organizational storytelling goals.

Drove a 900% increase in lead generation and a 200% boost in content reach through targeted campaigns across YouTube, Meta, and TikTok. Improved engagement by 35% through A/B testing and analytics-based optimization